Service Design, at its core, is the application of both creative and analytical approaches to improving services: along with the judgement to know which approach to apply at which point of the process.
This design thinking method enables free-flowing creativity within a clear structure that leads to specific action. We like to think of this as a form of rehearsed spontaneity.
My Service Design training provides special focus on effective collaboration with your team or customers. A key component is the managing of ambiguity and understanding that, in the quest for innovation, there is often no perfect answer – often you have to improvise. However, the techniques of prototyping and investigative rehearsal enable the quick-fire testing of new ideas at low cost and much-reduced risk.